Aeternum

An existing clothing brand refined through classical forms, a warm palette and a clearer typographic system.

Client: Aeternum Clo
Services: Brand refinement and visual identity

Refine what is already there.

Aeternum Clo already had a quality-led product and a clear point of view. The refinement focused on making its visual identity and tone more consistent across the brand's touchpoints.

An identity with a sense of history.

The Ionic column emblem and classical typography draw on the brand's Roman references. Cream, terracotta and deep burgundy form a restrained palette for the wider visual system.

Aeternum Ionic column emblem in burgundy, cream and terracotta. — The emblem and its colour variations.

A system to carry forward.

A clear hierarchy of heading, subheading and body type gives the identity structure. The same palette and emblem connect the printed and digital applications.

Aeternum typography with classical serif headings and supporting type. — The typographic palette.