A bold digital storefront that brings product stories, campaign content and shopping into one experience.

DNA Vibe website with its pink navigation and product-led homepage.
Client
DNA Vibe
Services
Website design

Bring the product story into focus.

The website combines campaign-led storytelling with a structured product range. Strong colour, large imagery and clear navigation connect the brand presentation to its shopping experience.

A distinctive rhythm.

Black and magenta frame bold campaign imagery. The layout shifts from broad hero stories to compact product sections, keeping routes into the range visible across desktop and phone screens.

DNA Vibe storefront with its black and magenta navigation and product campaign.
Campaign and commerce on desktop.
DNA Vibe storefront shown on a phone viewport.

On a smaller screen.

The campaign imagery, brand colour and shopping routes carry through to the phone layout.