Fresh Start Furniture

A natural palette and an adaptable identity for furniture and interiors.

Fresh Start Furniture identity presented on cream materials with sage and oak
Client
Fresh Start Furniture
Services
Visual identity, colour & brand applications

The brief.

Bring Fresh Start Furniture’s identity into a connected visual system, from its wordmark and colour palette to the way it appears in physical spaces.

A fresh point of view.

Sage and forest greens sit alongside warm neutrals, drawing the palette back to the materials and textures of a home. The wordmark gives the identity a clear focal point, while generous spacing keeps the composition calm and easy to read.

The colours, lettering and layout principles give the furniture and interior design work a shared character. They leave space for the pieces themselves to lead, whether the identity appears beside a product photograph, within a printed layout or as a simple brand mark.